Plan
Content and outreach
Start from a question a customer actually asks, follow the evidence, and end at one page to write or one publication to approach.
Where can I take a free health assessment that helps me understand what to focus on next?
Target page
aldrick.com/start-free
Gap
The free assessment exists, but the saved answer did not surface it for this question.
Success measure
A later run of the same approved question set, compared answer by answer.
Which men's health memberships include access to lab testing in the United States?
Target page
aldrick.com/pricing
Gap
The answer did not complete, so there is no evidence for this question yet. The pricing page already separates available lab tools from planned lab ordering.
Success measure
A later completed answer to the same question, checked for accuracy.
Independent coverage of men's health tracking after 40
Target page
aldrick.com/learn
Gap
External coverage is unassessed; this is a proposed outreach idea, not a diagnosed gap.
Success measure
Earned coverage, linking pages, actual anchors and link attributes, referral visits.
Monthly digital PR
One newsworthy angle per month, relevant publications sourced, scoped outreach carried out, and earned coverage recorded with the actual linking pages, anchors and link attributes.